I joined Green Eden during its early development, initially working at the cultivation facility before transitioning into a graphic design role supporting the brand's launch and marketing presence. I helped develop and maintain the visual identity across a range of branded materials, including social media graphics, promotional flyers, product menus, and custom illustrations.

A major part of the project involved creating original visual assets that connected the brand to its cultivation roots. I photographed Green Eden's plant wall and incorporated the imagery into menus and promotional materials as organic, living borders. I also created a custom illustration of the Tree of Knowledge, further developing the brand's visual storytelling and botanical aesthetic. This work allowed me to combine branding, illustration, photography, and print design to create a cohesive visual identity across both digital and physical customer touchpoints.